The film Ulajh, starring Janhvi Kapoor, has been facing a challenging journey at the box office since its release. As it concluded its fourth day, the movie has shown a significant decline in earnings, raising concerns about its overall performance.
Day 4 Earnings Overview
On its fourth day, Ulajh managed to earn approximately ₹60 lakh (0.60 crore) in India, according to early estimates. This brings its total net collection to around ₹5.50 crore over the first four days. The film’s performance has been notably weak, with a steady decrease in daily earnings since its opening weekend.
Day-wise Box Office Breakdown
- Day 1 (Friday): ₹1.15 crore
- Day 2 (Saturday): ₹1.75 crore
- Day 3 (Sunday): ₹2 crore
- Day 4 (Monday): ₹0.60 crore
The film’s opening weekend showed a modest increase, but the drop on Monday indicates a troubling trend, as weekday collections often reflect a film’s staying power in theaters.
Occupancy Rates and Audience Response
The occupancy rates for Ulajh on Day 4 were low, averaging around 10.78% across Hindi screenings. The breakdown of occupancy by showtime is as follows:
- Morning Shows: 6.35%
- Afternoon Shows: 11.46%
- Evening Shows: 10.51%
- Night Shows: 14.81%
These figures suggest that audience interest is waning, which is crucial for a film’s longevity in theaters. Major regions like Mumbai and Chennai showed slightly better occupancy rates, but overall attendance remains underwhelming.
Comparative Analysis with Other Films
In comparison to other recent releases, Ulajh has struggled significantly. For instance, films like Kalki 2898 AD and Fighter opened with collections in the double digits, whereas Ulajh has yet to reach even ₹2 crore on any single day since its release. This stark contrast highlights the challenges faced by Ulajh in a competitive box office landscape.
How has the audience responded to Ulajh on social media
Mixed Reviews on Social Media
Upon its release, Ulajh garnered a variety of reactions from viewers, particularly on platforms like X (formerly Twitter). Many users praised the film’s engaging narrative and standout performances, especially highlighting Gulshan Devaiah’s role. One user noted, “Ulajh makes for an engaging watch despite its flaws. Janhvi Kapoor pulls off a convincing act, especially coming into her own in the climax” .
However, not all feedback was positive. Some critics pointed out significant shortcomings in Janhvi Kapoor’s performance, with comments such as, “Janhvi Kapoor needs to improve a lot more than she thinks; she flaunts her glamour but it didn’t save her” . This sentiment was echoed by others who described the film as lacking depth and originality, with one user stating, “Nothing new, from start to end everything flat with dull screenplay” .
Production and Budget Insights
Ulajh was produced by Junglee Pictures and directed by Sudhanshu Saria. The film was made on a budget of approximately ₹50 crore, which includes production and marketing costs. Given its current trajectory, the film will need to surpass ₹60 crore to be considered a hit, and ₹50 crore for average status. With just ₹5.50 crore in the bank after four days, the likelihood of achieving these benchmarks appears slim.
Conclusion: Future Prospects
As Ulajh continues its run, the film’s future at the box office looks uncertain. The combination of low occupancy rates, declining daily collections, and a high production budget poses significant challenges. The coming days will be critical in determining whether Ulajh can recover or if it will be classified as a box office failure.
The film industry closely monitors these trends, as they can influence future projects and the careers of those involved. For now, Ulajh serves as a reminder of the unpredictable nature of box office success and the importance of audience engagement.
