Deepika Padukone may be the current highest-paid actress in Bollywood, but a new report suggests that another actress has a higher brand value. A financial and risk advisory firm Kroll has revealed significant changes in the rankings of India’s most valuable celebrities, with Alia Bhatt emerging on top.
The ‘Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood’ saw Alia leading the way for the actresses, with a brand value of $101.1 million. This places her at the number 5 spot, surpassing Deepika Padukone who follows closely at number 6 with an estimated brand value of $96 million.
Alia bhatt and Deepika’s Brand Dominance in Bollywood
Both Alia bhatt and Deepika padukone have experienced slight declines from their 2022 rankings, but they continue to cement their positions as two of Bollywood’s most valuable celebrity brands. This underscores the growing importance of celebrity endorsements in India’s advertising landscape, with the top 25 celebrities collectively endorsing over 300 brands across various sectors.
Besides their successful film careers, Alia bhatt and Deepika have also been making inroads into the business arena. Alia has been making news for her clothing brand besides other production ventures, while Deepika has made a mark in the beauty industry with her own skincare brand 82E.
Kiara Advani’s Meteoric Rise
The report also highlights the rapid rise of another Bollywood actress, Kiara Advani. Kiara made a notable leap, climbing from the 16th position in 2022 to the 12th spot in 2023 with a brand value of $60 million. This surge underscores her rapidly growing influence and prominence in the Indian market.
Ranveer Singh Tops the List, SRK and Akshay Kumar Follow
While the actresses are making waves, the male actors are not far behind. According to the report, the most popular Bollywood celebrity whose brand value currently stands at $203.1 million is Ranveer Singh. He is followed by Virat Kohli, the most valuable celebrity overall, and Shah Rukh Khan, whose brand value is estimated at $120.7 million.
Akshay Kumar, with a brand value of $111.7 million, is the fourth most valuable Bollywood celebrity. The report highlights the diverse portfolio of endorsements these actors have, ranging from luxury brands to consumer goods and their own personal ventures.
The Resilience of Bollywood’s Top Stars
Despite the challenges faced by the Hindi film industry in recent years, the report suggests that the brand value of Bollywood’s top stars has largely remained unaffected. Manish Porwal, MD of Alchemist Marketing Solutions, explains that the star value of celebrities like Shah Rukh Khan, Aamir Khan, Salman Khan, and Akshay Kumar cannot be easily wiped out by a few box office flops, unless their personal reputation takes a hit.
In fact, Shah Rukh Khan’s brand value, which had plunged from $106 million in 2017 to $55.7 million in 2022, is expected to gain 20-30% on the back of the success of his recent films Pathaan and Jawan.
The Evolving Landscape of Bollywood Endorsements
The report also highlights the changing dynamics of celebrity endorsements in the Indian market. While television and digital endorsements have seen a notable increase, the top celebrities are also leveraging their personal brands and ventures to diversify their income streams.
Alia Bhatt, for instance, is the face of her own brand Ed-a-Mamma, while Ranveer Singh endorses his own investments like Bold Care and Sugar Cosmetics. This shift towards more personalized and diversified endorsement portfolios reflects the evolving preferences of Indian consumers and the growing importance of celebrity-led brands.
Conclusion
The latest celebrity brand valuation report paints a fascinating picture of the Indian entertainment industry. Alia Bhatt’s rise to the top, surpassing the likes of Deepika Padukone, underscores the changing dynamics of Bollywood’s leading ladies. Meanwhile, the continued dominance of male stars like Ranveer Singh, Shah Rukh Khan, and Akshay Kumar highlights the enduring appeal of Bollywood’s biggest names.
As the industry navigates the post-pandemic landscape, the ability of these celebrities to maintain their brand value and adapt to the evolving endorsement landscape will be crucial in shaping the future of Bollywood’s commercial landscape. The report serves as a testament to the power and influence of India’s most valuable celebrity brands.
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