Hrithik Roshan and Jr NTR’s Spy Thriller Falters Out the Gate, Coolie Takes Opening Day Crown
The much-anticipated box office clash between two Bollywood giants – the action-packed spy sequel “War 2” and the mass entertainer “Coolie” – has delivered a stunning opening day result that few predicted. Despite sky-high expectations and the combined star power of Hrithik Roshan and Jr NTR, “War 2” significantly underperformed, falling well short of the coveted ₹100 crore opening day benchmark and, more surprisingly, losing the Day 1 crown to the Prabhas-starrer “Coolie.”
The Buildup: Hype vs Reality
Leading up to the release, all signs pointed towards a record-shattering debut for “War 2.” The film is a crucial part of Yash Raj Films’ ambitious Spy Universe, following hits like “Ek Tha Tiger,” “Tiger Zinda Hai,” “War,” and “Pathaan.” Hrithik Roshan reprising his role as the sleek super-spy Kabir, combined with the pan-India appeal of Telugu superstar Jr NTR as the antagonist, created immense buzz. Industry trackers and trade pundits widely forecasted an opening day haul comfortably crossing ₹100 crores, potentially challenging “Jawan” and “Pathaan” for the top spots.
“Coolie,” directed by Atlee and starring Prabhas, carried its own significant weight. Riding on the success of Prabhas’ recent “Salaar” and Atlee’s blockbuster “Jawan,” it promised a high-octane, mass-friendly action spectacle. However, pre-release tracking generally placed it slightly behind “War 2” in terms of opening day potential, especially in major metropolitan areas and the Hindi belt.
The Day 1 Verdict: A Stunning Upset
Early estimates from major industry trackers like Sacnilk and reported by trade analysts like Taran Adarsh paint a clear, unexpected picture:
- Coolie Takes Pole Position: “Coolie” has stormed ahead, collecting an estimated ₹48.50 – ₹50.50 crores nett in India (Hindi version only) on its opening day. Adding its Telugu, Tamil, Malayalam, and Kannada versions pushes its all-India opening day total to an impressive ₹80 crores nett range.
- War 2 Falls Short: In stark contrast, “War 2” has managed an estimated ₹35 – ₹38 crores nett across all languages on its opening day. This figure is significantly lower than the ₹55-65 crore predictions that were common just days before release, and miles away from the ₹100 crore dream start.
This result means “War 2” not only missed the ₹100 crore mark by a wide margin but also landed well below “Coolie’s” Hindi version collection alone, let alone its pan-India total. It’s a major upset that has sent shockwaves through the trade.
Dissecting the War 2 Underperformance

Several factors are being cited for “War 2’s” surprisingly muted opening:
- Overwhelming Competition: The direct clash with “Coolie” split the audience significantly. Both films targeted the same core action-loving demographic.
- “Coolie’s” Mass Appeal: Atlee’s direction and Prabhas’ star power, particularly in mass markets and the South, delivered a broader initial draw. “Coolie’s” trailers promised a more straightforward, larger-than-life action experience compared to “War 2‘s” espionage complexity.
- Franchise Fatigue?: While the Spy Universe is popular, the sheer volume of big-budget action spectacles in recent years might be leading to some audience fatigue, requiring something exceptionally fresh to trigger massive opening day turnout.
- Marketing Mismatch?: Some analysts suggest the marketing for “War 2,” while grand, perhaps didn’t fully ignite the urgency seen for previous Spy Universe entries like “Pathaan” or “Tiger 3,” especially outside major cities.
- Word-of-Mouth Timing: Unlike solo releases where positive word-of-mouth can boost later shows on Day 1, the clash meant audiences had an immediate alternative (“Coolie”) if initial buzz for “War 2” wasn’t overwhelmingly positive from the very first shows.
Coolie: Riding the Wave

“Coolie‘s” strong opening can be attributed to:
- Atlee-Prabhas Combo: The director-star pairing, fresh off individual mega-successes, proved highly bankable.
- Pan-India Strategy: Effective promotion across languages tapped into Prabhas’ massive Southern fanbase while attracting Hindi audiences.
- Genre Clarity: The trailers promised unadulterated mass entertainment – action, emotion, and heroism – which resonated strongly for a festive/holiday season release.
- Prabhas’ Resurgence: Following “Salaar,” audiences were eager to see Prabhas in another full-throttle action role.
What Happens Next? The Road Ahead
Day 1 is just the first battle. The real war for box office dominance is a marathon, not a sprint. Here’s what to watch:
- Word-of-Mouth is King: Both films now critically depend on audience reactions. Positive word-of-mouth can lead to strong growth over the weekend, especially with the Independence Day holiday falling just after release. Negative or mixed reports could cause steep drops. Early social media reactions suggest “Coolie” has an edge in mass appeal, while “War 2” is receiving praise for its scale and performances but faces some criticism regarding pacing and plot complexity.
- Weekend Multiplier: How much do both films grow on Saturday and Sunday? A strong multiplier indicates audience approval.
- Longevity: Can either film sustain collections into the weekdays and subsequent weekends? This determines the ultimate “hit” or “super-hit” status.
- Spy Universe Implications: “War 2’s” performance will be closely watched by YRF. While a huge opening was expected, solid legs and a good total are still crucial for the franchise’s momentum leading into future installments like “Tiger vs Pathaan.”
Conclusion: A Lesson in Box Office Uncertainty
The “War 2” vs “Coolie” Day 1 result is a powerful reminder that box office success is never guaranteed, no matter the star power, franchise backing, or pre-release hype. Clashes are inherently risky, audience tastes are fickle, and the first-day narrative can shift dramatically based on actual audience turnout and reception.
“Coolie” has landed a significant, unexpected first punch. “War 2” now needs strong word-of-mouth to bounce back and prove its staying power over the crucial long weekend. The battle for box office supremacy is far from over, but the opening round definitively belongs to the “Coolie” team. It underscores that in today’s diverse market, mass appeal and clear genre execution can sometimes outgun even the most hyped franchise entries on Day 1.
The real verdict? Go watch both films if you’re an action fan and decide the winner for yourself! Share your thoughts on the clash in the comments below.
FAQ: War 2 vs Coolie Box Office Battle
1. What were the exact Day 1 collections for War 2 and Coolie?
- Coolie (Hindi): Estimated ₹48.5 – ₹50.5 Cr nett.
- Coolie (All India): Estimated ₹80 Cr+ nett (including all languages).
- War 2 (All India): Estimated ₹35 – ₹38 Cr nett (all languages combined). Note: Figures are early estimates from trade sources like Sacnilk and may be slightly refined.
2. Why did War 2 open lower than expected?
Several factors likely contributed: intense direct competition splitting the audience, “Coolie’s” stronger mass appeal particularly in South India and smaller towns, potential franchise fatigue for mega-budget action films, and possibly marketing that didn’t ignite the urgent must-see factor needed to overcome the clash.
3. Why did Coolie open so well?
The combination of director Atlee (fresh off “Jawan”) and superstar Prabhas (riding high on “Salaar”) proved very powerful. The film’s clear mass entertainment pitch (big action, emotion, heroism), effective pan-India promotion, and tapping into Prabhas’ huge fanbase drove the strong opening, especially in its non-Hindi versions.
4. Can War 2 recover after this start?
Absolutely. Day 1 isn’t the whole story. Positive audience word-of-mouth over the long weekend (including Independence Day) is crucial. If audiences connect with the film’s scale, action, and Hrithik/Jr NTR performances, it can see significant growth on Saturday/Sunday and hold well next week. However, it has a steeper hill to climb than anticipated.
5. What does this mean for the YRF Spy Universe?
It’s a setback for the expected opening juggernaut status of the franchise. While “War 2” can still be a profitable hit with legs, falling short of projections and losing the opening day clash is a surprise. YRF will need to analyze the audience response closely for future Spy Universe films (“Tiger vs Pathaan”) to ensure they deliver exactly what audiences crave. It highlights that franchise loyalty alone isn’t enough against strong competition.